Lucid Motors posted on Twitter that it will be making a “cameo at the Oscars” on March 27, 2022. Here is that tweet:
Cost Of The Lucid Motors Commercial
Variety Magazine said a 30 second commercial spot on the Oscars tonight will cost $1.7 million and $2.2 million. “We just felt there was a moment happening around entertainment and film again,” after consumers spent the last two years hunkering down during the coronavirus pandemic, says Jeff Curry, Lucid’s vice president of marketing in an interview. “There are a lot of people now looking to go back to the movies.”
Most auto manufactures are not going to be advertising tonight because of the supply issues they are having.
The Commercial
The commercial will show off the Lucid Air’s dashboard and interior as well as its outer design. Variety said “Lucid will also rely on some tactics that take place off screen. Orlando Bloom is supposed to be driving a Lucid Air around Los Angeles this weekend. And viewers might look for actor Kodi Smit-McPhee, nominated for supporting actor for his work in “ Power of the Dog,” to arrive at the Oscars on Sunday in a Lucid Air.”
Lucid posted the commercial several hours earlier on Twitter, here it is:
Here is a bit more from the Oscars:
How To Watch
You can watch the Oscars tonight, March 27th, at 8pm EDT on ABC or on oscars.go.com.